Ciot™ PPC Report Aug 2025

Executive Summary

Key performance indicators and overall campaign metrics

2.2M

Total Impressions

+3.0%

6.5K

Total Clicks

-4.2%

$15.2K

Total Cost

+30.3%

840

Total Conversions

-0.4%

Average CTR

0.30%

Average CPC

$2.32

Conversion Rate

12.88%

Cost per Lead

$18.04

Agency Performance Comparison

Head-to-head analysis of Edkent Media vs Previous Agency

Edkent Media

Current

Impressions 90.4K

Clicks 1,247

CTR 1.38%

Conversions 204

Conv Rate 16.36%

Cost per Lead $31.66

Previous Agency

Historical

Impressions 2.1M

Clicks 5,277

CTR 0.25%

Conversions 636

Conv Rate 12.05%

Cost per Lead $13.68

Performance Comparison Metrics

Campaign Type Analysis

Performance breakdown by Search Ads and Performance Max campaigns

Campaign Volume Distribution

Conversion Rate by Campaign Type

Search Ads Performance

Edkent Conv Rate 18.21%

Previous Conv Rate 0.92%

Improvement +1,880%

Performance Max Performance

Edkent Conv Rate 14.43%

Previous Conv Rate 12.79%

Improvement +12.8%

Regional Performance Analysis

Geographic breakdown of campaign performance and conversion rates

Edkent 20.07% 55 conv

Previous 18.51% 379 conv

Edkent 16.62% 60 conv

Previous 17.49% 208 conv

Edkent 9.95% 40 conv

Previous 2.34% 30 conv

Edkent 10.77% 7 conv

Previous 0.21% 1 conv

Regional Conversion Rate Comparison

Conversion Type Breakdown

Analysis of different conversion types and their performance

Book Appointments

Edkent 42

Previous 63

Submit Leads

Edkent 85

Previous 133

Phone Calls

Edkent 77

Previous 440

Store Visits

Edkent 121

Previous 2,104

Conversion Type Distribution

Key Insights & Recommendations

Data-driven insights and strategic recommendations for optimization

Superior Conversion Performance

Edkent Media achieves 16.36% conversion rate vs Previous Agency's 12.05% - a significant improvement despite shorter campaign duration.

Detroit Market Excellence

Detroit shows exceptional performance with 28.97% conversion rate for Edkent vs 6.57% for Previous Agency.

Search Campaign Superiority

Search campaigns significantly outperform PMax with 18.21% conversion rate vs Previous Agency's 0.92%.

Cost Efficiency Consideration

While Edkent shows higher CPL at $31.66 vs $13.68, the significantly higher conversion rate provides better long-term value.

Strategic Recommendations

1

Scale Detroit Operations

Increase budget allocation to Detroit market given exceptional 28.97% conversion rate performance.

2

Expand Search Campaigns

Focus on scaling Search Ad campaigns which show superior conversion rates compared to Performance Max.

3

Optimize Cost Efficiency

Work on reducing cost per lead while maintaining the high conversion rates achieved by Edkent Media.

4

Regional Expansion Strategy

Analyze successful Detroit strategies for potential application in other underperforming regions.